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new identity
Machine wash
A GRAPHIC BUTTON-UP MADE WITH ORGANIC COTTON
The visible Max Air unit in the heel celebrates its strong heritage
New Balance | 550 { LILAC CHALK Basketball new identityThe original 550 debuted in 1989 and made its mark on basketball courts from coast to coast. After its initial run, the 550 was filed away in the archives, before being reintroduced in limited edition releases in late 2020, and returned to the full time lineup in 2021, quickly becoming a global fashion favorite. The 550s low top, streamlined silhouette offers a clean take on the heavy duty designs of the late 80s, while the dependable suede and
