Advertising Matchbox Labels in Japan Taishō & Shōwa Era Japanese basket the wax melts away

the wax melts away

Originally part of a traditional household mosquito net

Simple black cotton knit dress

Shoulder 18

Advertising Matchbox Labels in Japan Taishō & Shōwa Era Japanese basket the wax melts awayA fascinating survey of Japanese advertising matchbox labels from the Taish and early Shwa periods (c. 19121945). Featuring hundreds of colorful reproductions, this volume showcases the remarkable graphic design of vintage Japanese matchbox labels used to promote cafs, hotels, theaters, cigarettes, cosmetics, department stores, and other businesses. The labels capture the bold typography, Art Deco influences, and everyday commercial culture of early