Alter Ego Italy Pure Light Cream 17.6 Oz GK Global Keratin Shampoo Creamy highlighting system product without

Creamy highlighting system product without ammonia for natural looking

soothes damaged strands

Create long lasting curls and waves in 3 formulas

Spray into towel-dried hair

Alter Ego Italy Pure Light Cream 17.6 Oz GK Global Keratin Shampoo Creamy highlighting system product withoutAlter Ego Italy Pure Light Cream 17. 6 Oz Pure Light Cream provides maximum control and is easy to use with all lifting techniques. It protects the hair structure thanks to its innovative formulation enriched with eco certified Active Shine Complex and Inca Oil for more hydrated, nourished and shinier blondes. Its special creamy texture promotes superior product application and adhesion, for improved transporting of the natural active principles. It