Wella Illumina Color 10/69 Lightest Violet Cendre Blonde 60ML Shine Shampoo Helps to bring hair back

Helps to bring hair back to its optimal pH level and prevent color fading

Versatile Use: Capable of neutralizing or enhancing tones in all pre-lightened blonde hair

this product is perfect for those looking to achieve a bold

5 oz (45 ml) of Matrix 10V (3%) Cream Developer

Wella Illumina Color 10/69 Lightest Violet Cendre Blonde 60ML Shine Shampoo Helps to bring hair backCreate dimensional and natural looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.