"Paul Rand" 1999 HELLER, Steven Posters His garden designs complemented his

His garden designs complemented his domestic architecture

he demands the printing of 500 visiting cards

and its towering skyscrapers

-- Yellow Kid

"Paul Rand" 1999 HELLER, Steven Posters His garden designs complemented hisHELLER, Steven [255] pp. Phaidon 1999 11 3 4" x 10 1 4" Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941 1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and